UX Designer

<aside> <img src="/icons/user_blue.svg" alt="/icons/user_blue.svg" width="40px" /> Details

• Age: 28
• Occupation: UX Designer
• Company: Creative Innovations
• Experience: 6 years in UX design

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<aside> <img src="/icons/briefcase_purple.svg" alt="/icons/briefcase_purple.svg" width="40px" /> Use case

• Primary Use: Using A/B testing to validate website design changes and enhancements on Framer's platform.
• Secondary Use: Collaborating with the marketing team to implement and evaluate test outcomes for various landing pages.

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<aside> <img src="/icons/bullseye_yellow.svg" alt="/icons/bullseye_yellow.svg" width="40px" /> Goals

• Improve website user experience by testing different design and layout variations.
• Increase conversion rates by identifying and implementing the most effective design changes.
• Simplify the A/B testing process to focus more on creative design work.
• Share clear and actionable test results with the marketing and development teams.

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<aside> <img src="/icons/emoji-angry_red.svg" alt="/icons/emoji-angry_red.svg" width="40px" /> Frustrations

• Needing to rely on coding skills to set up and run A/B tests on the Framer platform.
• Difficulty in integrating A/B testing tools seamlessly with Framer-hosted websites.
• Spending excessive time on technical aspects of testing rather than focusing on design creativity.
• Challenges in effectively communicating test results and insights to non-technical team members.

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