Info

Total of Participants: 41.

The survey opened on: June 13th–21st.

Key Insights

• 31% of respondents primarily use Framer, with Webflow following closely at 28%. WordPress and Wix are each used by 10%, Shopify and Squarespace by 7%, while WooCommerce is used by 5%.
• 63% HAVE used A/B testing software before.
• 44% prefer Google Optimize, 41% Posthog, 30% Optimizely, and 15% VWO.
• Participants who have NOT used an A/B testing listed reasons such as: “Too complicated”, “Too expensive” and “Lack of knowledge”.
• 94% of participants said one reason they choose not to use A/B software is that it is “Too complicated”.