Useful links Figma file: https://www.figma.com/@jakobhauritz Framer website: https://metrics.framer.ai/
A/B split testing software can be quite complex for the average user and often comes with a high price tag. Typically, these tools require users to add custom code to their website. While you don't need to be an expert to use the software, troubleshooting issues can be challenging if something needs to be fixed.
Make it easier for users to create A/B split testing for Framer users.
Make analytics more accessible for users.
Decrease the code used by the user.
To understand the ideal user for the software. Given my limited resources, I created a survey to gather insights from multiple people. To collect responses, I posted the survey in various Facebook groups and forums where I knew people who might have used A/B split testing software or may have chosen not to use such software due to encountered issues.